B2B e-commerce solution for frozen & chilled foods industry leader

The customer

For more than 20 years, Macromex, a 100% Romanian company, has been the industry leader for frozen and chilled food products.

6 sales divisions:

Retail, IKA, Ice, Bakery, HoReCa, Trading, distribution centers, and 5 cross-docking points;

400+ employees,

over 11.000 customers, and more than 1.700 products in its portfolio.

The challenge

The client wants to increase the efficiency of the sales department, especially regarding order management, which occupies the most time in the sales rep activity.

The solution

Starting from our experience in e-commerce we have developed a B2B platform that transfers the responsibility of placing the order to the customer, optimizing the time spent on order management by the sales rep.


  • The software is fully integrated with the customer ERP and allows the client to have data centricity, and all information in one place.
  • By optimizing the time spent on order management the solution allows the sales department to focus on nurturing relationships with existing customers but also to find new ones.

Ready to accelerate your business’ digital transformation with CustomSoft & Eva e-commerce?

Accelerate your business’ digital transformation!

Fill our contact form, and one of CustomSoft consultants will contact you for a free demo